Why .tnereffid?

".TNEREFFID" (DIFFERENT) is a product that caters to individuals whose lifestyles demonstrate an "I am going to 'Do Me" attitude, regardless of what society says they should do. The entrepreneurs, artists, cultural creatives, intellectuals, and independent thinkers truly understand what it means to be different because they defy the norms and live on their own terms. ".TNEREFFID"  people are movers and shakers who others may not "get" immediately, but when looked at closely, through an objective lens, they are more than what one might perceive them to be. TNEREFFID can be interpreted in a variety of ways depending on who you are, but in a nutshell, Black Dove Apparel is an advocate for individuality and innovation and that's why .TNEREFFID was chosen to be our introductory product that introduces our brand to the world.